Ethics of Online Marketing for Lawyers

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Overview

The heyday of the phone book advertisement is behind us.  Increasingly, prospective clients are shopping for legal services online, and lawyers are using a variety of platforms on the internet to reach potential clients.  This course provides an overview of the different types of online marketing and discusses the potential ethical dilemmas associated with each.  Topics discussed include:

• Law firm websites
• Lawyer blogs
• Paid internet ads
• Law firm social media accounts
• Content marketing
• Much more!

Satisfies the North Carolina State Bar Technology Training requirement.

Speaker(s)

William R Newman of The University of Southern Mississippi

Meeting Site

Agenda for Saturday, the 17th of June 2017

TBA